Power of influencer eclipsing brand

Influencer at his best. But looking deeper in this story is more than just about social marketing. Some day in the near future, further innovations in just in time manufacturing, and marketplace that connect designers to manufacturers, the power of luxury brands would start to wane. There is a huge margin between the retail price of a luxury product and its cost. I bet a lot of manufacturers would love to move up the value chain. You guess it, the next step is for Mr. Bags to work with the OEM factory to produce his own bags.

https://news.vice.com/en_us/article/zmk8jj/when-givenchy-needs-to-sell-a-luxury-handbag-in-china-they-call-mr-bags

 

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