Power of influencer eclipsing brand

Influencer at his best. But looking deeper in this story is more than just about social marketing. Some day in the near future, further innovations in just in time manufacturing, and marketplace that connect designers to manufacturers, the power of luxury brands would start to wane. There is a huge margin between the retail price of a luxury product and its cost. I bet a lot of manufacturers would love to move up the value chain. You guess it, the next step is for Mr. Bags to work with the OEM factory to produce his own bags.

https://news.vice.com/en_us/article/zmk8jj/when-givenchy-needs-to-sell-a-luxury-handbag-in-china-they-call-mr-bags

 

Influencer Marketing vs. Content Marketing: Which is Right for your Brand?

Key points from article:

The Benefits of Influencer Marketing

  • Builds Authority and Brand Awareness
  • Strengthens Customers Trust
  • Increases Brand Reach
  • Boosts ROI
  • Helps with SEO

The Benefits of Content Marketing

  • Increased Brand Credibility
  • Improved Customer Relationships
  • Positioning Your Brand As An Expert
  • Generate Website Traffic
  • Can Be Used Across All Platforms

Influencer Marketing vs. Content Marketing: Which is Right for your Brand?